THE STRATEGY

The essential strategy for bringing The Privilege to market is the execution of our research informed core beliefs. The R.E.A.C.H. Communications, Inc. team are at the forefront of youth engagement through their live shows, school tours, social media engagement, and product (www.reachspeakers.com). We understand the audience better than anyone else. We will bring them a story packaged to reflect how they see themselves in the world and bring it to them through the media channels they prefer. We produce deliverables that are Respectful, Engaging, Authentic, Credible and Holistic. This respect for the market has been proven successful countless times by the R.E.A.C.H. Communications, Inc. team. The marketplace has evolved to the point where consumers can make these demands and those who embrace this dynamic will increase their odds of success significantly.

Early-Stage Marketing
The R.E.A.C.H. (reachspeakers.com) team has strong working partnerships with middle schools, high schools, colleges, universities, faith-based, corporate and community organizations in approximately 46 different states and 9 different countries including Germany, Italy , Japan, Canada, Mexico, and throughout the Caribbean. R.E.A.C.H. will leverage these relationships with our target demographic to substantially increase national and international buzz about the film while expanding its sphere of influence, impact, and marketability. As R.E.A.C.H. embarks on speaking tours throughout the country and abroad they will use The Privilege as a backdrop for their programs. Not only will they promote the film in their presentations, they will promote the message behind the film. As the in-person audience connects with R.E.A.C.H., they will subsequently connect with the movement and momentum leading up to the film's release. This will in turn result in social media and word of mouth buzz about the film and its upcoming release. Every country, state, and city that the R.E.A.C.H. team tours in will host screenings of the film. The intensive engagement that the R.E.A.C.H. team has with it's target audience guarantees ticket sales and box office revenue.

Soundtrack / Mixtape Series
Staying true to the artistic vision of the film and pairing it with the considerable music expertise of Sling Shot Media Group LLC (slingshotmovement.com), we will create a Soundtrack and Mix-Tape Series that will be used as a grass roots tool to create "bottom up" buzz around the film. Sling Shot Media Group LLC is a team of seasoned, award-winning music and marketing professionals that have managed the full process of independent label albums and projects with extensive global reach. A quality soundtrack coupled with the pre-release of regionally-based Mixtapes, will further establish the film's market credibility and respect for its target audience.

Traditional Rollout
As a result of rigorous and top quality market research, story development, pre-production, filming, post-production, marketing, distribution spearheaded by industry veterans and masters, our production will result in a commercially viable feature film, for a modest budget. Simply put, by intimately understanding the core consumer constituencies, R.E.A.C.H. Communications, Inc. is uniquely positioned to develop targeted distribution strategies for The Privilege and produce a healthy ROI for investors.